Break into Lagos' vibrant Afrobeats scene

Connect directly with the tastemakers shaping Nigeria's global sound revolution from Victoria Island to Yorubaland

Why promote your Afrobeats tracks through Groover

Bypass Nigeria's closed industry networks

Break through the notoriously tight-knit Lagos music industry circles that typically require personal connections. Our platform provides direct access to gatekeepers who can amplify your music across West Africa and beyond.

Gain traction in Africa's largest music market

Nigeria's 200+ million population represents a massive audience hungry for fresh Afrobeats sounds. Our Lagos connections help position your music for local virality that can translate to continental recognition.

Build your niternational Afrobeats career

Follow the global expansion path of artists like Tems, Rema and Tiwa Savage. Our curators have their fingers on the pulse of both traditional Nigerian sounds and the international Afrobeats wave sweeping across global charts.

Get your sound into Lagos' afrobeats ecosystem

Direct access to Lagos tastemakers

Submit your tracks to influential Nigerian media outlets, playlist curators, and radio stations that are constantly scouting for fresh Afrobeats talent to showcase alongside Burna Boy, Wizkid, and Davido.

Guaranteed feedback from industry insiders

Receive detailed critiques from professionals immersed in Lagos' competitive music scene, with insights tailored to help you refine your production, Afro fusion elements, and commercial potential.

Navigate Nigeria's unique music landscape

Leverage our specialized network that understands the nuances between traditional Afrobeat, contemporary Afrobeats, Alte, and the evolving hybrid sounds coming from Lagos' creative districts.

Trusted by

Logo Tunecore
ditto logo
Logo Tunecore
ditto logo

Connect with authentic Lagos music tastemakers

From Felabration organizers to Yoruba radio programmers and Igbo playlist curators, access the cultural gatekeepers who understand Nigeria's diverse musical landscapes

Afrobeats Head
Media Outlet
Afrobeat
Tastemaking Nigerian media hub spotlighting Afrobeats innovators, Nollywood visionaries, and the diverse cultural pulse of the continent's megacities.
Pamtengo Radio
Radio
Urban Pop
A community-focused hub championing African music, Afrobeat, funk, and R&B, with an engaged audience eager to discover the vibrant sounds shaping their local scene.
100% Hip Hop,Afrobeats & Beats
Radio
Afrobeats
Discerning tastemaker championing rap's global evolution, from gritty Boom Bap to soulful Afrobeats, with an open-minded ear for boundary-blurring hybrids.
SONIDORADAR
Media Outlet
International Pop
Authoritative voice shaping discourse around South America's vibrant indie/electronic underground, bridging regional scenes through incisive interviews, archival playlists, and contextual reviews.
Mentalmatic Records
Label
Afrobeat
Lisbon's vanguard of Lusophone rap and R&B, nurturing a forward-thinking roster of 10 artists and a collaborative ecosystem of producers, creatives, and forward-thinking distribution.
Aipate
Media Outlet
Afrobeat
Aipate's curatorial lens spans eclectic sonic landscapes, distilling genre-diverse discoveries into sharp, contextual reviews. Adept at spotlighting both breakout acts and left-field obscurities, their Spotify playlists forge unexpected musical connections.
Global Bazar!
Radio
Bass music
Fantaz's "Global Bazaar!" spotlights a transnational mosaic of sounds, weaving diasporic grooves, eclectic world music, and boundary-blurring electronic experiments into a hypnotic, kaleidoscopic mix.
Digital Empire Records
Playlist
350K followers
Eclectic tastemaker championing genre-traversing playlists, amassing 750k+ cultishly devoted followers through expertly curated blends of emergent talent and chart-topping hits.
Jonio Culture
Publisher
Afrobeat
Discerning Sicilian label championing Italy's sonic mavens, from underground folk explorers to forward-thinking electronic experimentalists mapping the nation's diverse musical landscape.

Lagos: the undisputed capital of 21st century African music

Lagos sits at the epicenter of music's most explosive global movement. From Fela Kuti's revolutionary Afrobeat foundations to the contemporary commercial dominance of Afrobeats, this megacity of 20+ million has transformed Nigerian rhythms into an international phenomenon. The scene blends traditional Highlife and Juju influences with contemporary electronic production, creating the distinctive sound that conquered global charts. Victoria Island's upscale clubs incubate new talent, while mainland neighborhoods contribute raw street energy. The annual Felabration festival celebrates the scene's roots while showcasing emerging artists. Lagos' music infrastructure has matured dramatically, with world-class studios and major label investments creating a self-sustaining ecosystem that continues to innovate. From Burna Boy's Grammy success to the rise of alternative sounds in the Alte movement, Lagos artists consistently push boundaries while maintaining distinctly Nigerian cultural references. The city's economic challenges and vibrant spirit fuel a competitive creative environment where only the most innovative artists break through, ensuring the scene's continued evolution and global relevance.

More than 600,000 artists & pros use Groover to promote their music

Chosen by top artists

Join the community where leading artists promote their music and reach new fans worldwide.

  • Parov Stelar Electro swing icon
  • Michael Bolton American artist
  • Miss Monique Producer & DJ
  • Faux Real Indie pop duo
  • Wallows Indie rock band
  • Aloe Blacc American artist
  • Passenger British songwriter
  • New West Canadian collective
  • Chris de Sarandy British artist
  • Nico & Vinz Afrobeat pop duo
  • Haddaway Club hit legend
  • Bonobo British producer
  • Far Caspian American artist
  • Low Island UK band
  • Monolink German producer
  • La Femme French psych-punk band
  • Emmrose American indie artist
  • The Supermen Lovers French touch producer
  • Tchami Producer & DJ
  • Alvin Chris French rapper

Trusted by top labels

A diverse range of professionals trust Groover to showcase their artists and share fresh releases.

  • Ninja Tune Electronic record label
  • Secret City Records Quebec indie label
  • V2 Records Label
  • Dine Alone Records Indie Record Label
  • Tomorrowland Music Electronic music label
  • Tambourhinoceros Danish indie label
  • Ba Da Bing! Records American record label
  • Scruff of the Neck Manchester label
  • Dance To The Radio Leeds record label
  • Because Music Record label
  • Bright Antenna Records San Francisco label
  • Kitsuné Musique Record label
  • Wagram Stories Berlin German label
  • Roche Musique French house label
  • Un Plan Simple Record label
  • Sinnbus Records German record label
  • Nine And A Half Dutch record label
  • Roy Music French record label
  • Lisbon Lux Records Canadian label
  • Ink Music Austrian label
  • Chinese Man Records French record label

Discover how Groover can help you accelerate your career

Connect with the right curators & industry pros to get real feedback, exposure, and career opportunities.


Frequently asked questions

Lagos curators respond strongest to productions that balance authentic Nigerian elements (percussive patterns, Yoruba or Igbo vocal phrases) with contemporary production values. Tracks showing awareness of current Lagos sounds while offering something distinctive tend to stand out. Both uptempo club-oriented tracks and mid-tempo Afro fusion styles receive attention, though your songwriting quality and production polish must meet the high standards set by major Nigerian artists.