Break into Lagos' vibrant Afrobeats scene

Lagos curators respond strongest to productions that balance authentic Nigerian elements (percussive patterns, Yoruba or Igbo vocal phrases) with contemporary production values. Tracks showing awareness of current Lagos sounds while offering something distinctive tend to stand out. Both uptempo club-oriented tracks and mid-tempo Afro fusion styles receive attention, though your songwriting quality and production polish must meet the high standards set by major Nigerian artists.

While not mandatory, incorporating Yoruba, Igbo, or Nigerian Pidgin English phrases authentically can significantly increase your appeal to Lagos curators. Many successful international Afrobeats tracks feature a blend of English and Nigerian languages. However, forced or inaccurate language use can appear inauthentic. If you're not familiar with these languages, focusing on instrumental elements that honor the Lagos sound is perfectly acceptable.

Lagos sets itself apart through its commercial power, international connections, and sheer volume of talent. Unlike South Africa's Amapiano scene or Ghana's mellower Afrobeats approach, Lagos production typically features more aggressive percussion, complex syncopation, and bolder vocal delivery. The Lagos industry is exceptionally competitive and trend-conscious, with faster style evolution than other African markets. The city's size means multiple sub-scenes exist simultaneously, from mainstream Afrobeats to experimental Alte movements.

Lagos music professionals provide particularly candid, market-focused feedback. Expect direct comments on your production quality compared to current Nigerian chart standards, commercial viability for radio play, and authenticity of your Afrobeats elements. They'll often reference specific Nigerian artists your work resembles and may suggest adjustments to make your sound more appealing for the competitive Lagos market. Their feedback reflects the city's highly commercial, fast-paced music ecosystem that demands both quality and distinctiveness.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.