Alternative rock is a musical genre based on guitar, bass, and drums arrangements that emerged in the 1980s. The term "alternative" comes from alternative rock musicians who work with independent labels. The labels, or record companies, are constantly looking for new artists to accompany in developing their musical careers. Groover makes it easy to get in touch with them -- the music promotion platform allows alternative rock bands to directly contact the best labels, media outlets, radio stations, playlists, and music industry professionals in this genre, such as Blitzcat Records . As a result, artists are guaranteed to be heard and receive feedback on their music within 7 days.