Alternative rock is a musical genre based on guitar, bass, and drums arrangements that emerged in the 1980s. The term "alternative" comes from alternative rock musicians who work with independent labels. The labels, or record companies, are constantly looking for new artists to accompany in developing their musical careers. And Groover makes it easy to get in touch with them. Indeed, the music promotion platform allows alternative rock bands to directly contact the best labels, media, radios, playlists, and music industry professionals in this genre, like M&O Music for example. As a result, artists are guaranteed to be heard and receive feedback on their music in less than 7 days.