How to grow on social media as an artist in 2025

Building authentic relationships with playlist owners, blog editors, and music journalists can drastically enhance your reach.

Submit your tracks through Groover to ensure they land in the right inboxes without getting lost in spam. You’ll have a direct line to tastemakers who champion your genre, making it easier to gain exposure among listeners already primed to love your sound.

Even if placements don’t happen immediately, you’ll gather clues about what resonates with curators, shaping your future pitches. A single successful connection can open doors to larger audiences and more reputable reviews.

When you share your music with Groover’s network, you’re not just dropping a link—you’re inviting genuine critique.

Hearing from experienced A&Rs, producers, and bloggers can guide you to refine your tracks, brand identity, and promotional approach. Constructive input helps spot areas that need improvement, whether that’s vocals, mixing, or social media strategy.

This level of guidance typically remains out of reach for many indie artists. Armed with professional insights, you’ll polish your artistic direction and deliver content more likely to capture the attention of fans and curators alike.

Running multiple outreach efforts at once—emails, DMs, and one-off spreadsheets—can quickly become overwhelming.

Groover streamlines the entire process, letting you track which curators have received your music and note their responses in one place.

This centralized approach means you no longer waste time hunting for contact details or following up blindly. Stay organized, see where your music is most successful, and follow up with promising leads effortlessly.

With your promotional workload in check, you can devote more energy to creating great music and engaging with new fans.

Beyond great music, listeners connect with artists who have a clear persona and style. Start by defining a consistent visual theme—colors, logo, or album art—across your profiles.

Then, maintain a recognizable tone in captions and posts so fans know it’s you. Consider the emotional core of your music and reflect that in your messaging, whether that’s playful, introspective, or bold.

Bring fans along for the ride with behind-the-scenes looks into your creative process, ensuring they feel personally invested in your journey. A cohesive brand identity encourages loyalty and sets you apart from the crowd.

Teaming up with other musicians can spark creativity and introduce you to fans who might never have discovered you otherwise.

Seek out partnerships—like joint live streams, remix swaps, or feature appearances—where your styles complement one another. These mutual promotions often let you tap into each other’s fanbases without heavy marketing costs.

You can also network with photographers, videographers, or influencers who share your artistic vision, producing cross-platform content that resonates more broadly. In a cluttered digital landscape, collaboration can amplify your reach and create buzz around your next release.

Focus on the platforms where your target audience is most active—TikTok, Instagram, and YouTube remain top choices. TikTok excels at discoverability and viral trends, Instagram offers strong community building via Reels and Stories, and YouTube provides a space for in-depth music videos and behind-the-scenes content. Diversify your approach to capture fans across different formats. Ultimately, the best platform for you is the one where you can consistently engage viewers and create shareable moments.

Aim for consistency rather than volume. Posting two to four times a week on each platform can maintain visibility without overwhelming your audience. Monitor engagement data—like likes, comments, and watch times—to see which posting frequency resonates best. Be sure to mix content types: behind-the-scenes glimpses, teasers of new music, fan shout-outs, and short-form videos that highlight your personality. A well-balanced approach keeps your feed fresh and gives followers multiple ways to engage.

Groover helps artists and their representatives (label managers, PR agents, publishers, etc.) get their music heard.

Through an innovative web platform, Groover connects artists who want to promote their music with the best curators, radio stations, media outlets, and labels seeking emerging talents. On Groover, artists can send their music directly to the curators & pros of their choice, get guaranteed feedback, and potential coverage!

Thanks to Groover, more than 3,000 active music curators and pros have given more than 4 million pieces of feedback, 1 million+ shares (reviews, playlist adds, etc.) and 1,000+ signatures on record labels.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.