Amplify your Psychedelic sound in the cradle of counterculture

San Francisco's psychedelic scene uniquely values artistic integrity and innovation above commercial appeal. Curators here specifically look for music that pushes boundaries while honoring the experimental tradition established by Jefferson Airplane and Grateful Dead. The tight-knit community spans generations, connecting venues like the Great American Music Hall with independent labels, dedicated blogs, and streaming platforms focused exclusively on mind-expanding sounds. This ecosystem offers artists authentic connections to audiences seeking the next evolution of the psychedelic experience.

Not necessarily. San Francisco's psychedelic tradition is defined more by experimentation and boundary-pushing than adherence to specific sounds. While the scene appreciates artists influenced by classics like Quicksilver Messenger Service or Moby Grape, it equally values innovation. Modern San Francisco psychedelia encompasses everything from shoegaze to neo-psych to electronic crossovers. Curators are looking for the spirit of exploration that defined the original Haight-Ashbury scene, whether your sound incorporates traditional elements or creates entirely new cosmic soundscapes.

Extremely important. Despite digital evolution, San Francisco's psychedelic scene remains fundamentally connected to live experiences, echoing the communal spirit of Golden Gate Park gatherings and Fillmore concerts. Many curators are connected to venues like Bottom of the Hill or Rickshaw Stop and look for artists who can translate their sound to immersive live settings. Tracks that suggest dynamic performance possibilities, with room for improvisation and sonic exploration, often receive special attention from Bay Area curators who view psychedelic music as a participatory experience rather than passive listening.

San Francisco curators typically evaluate psychedelic submissions on several key elements: sonic adventurousness (willingness to explore unconventional structures and sounds), production depth (creating immersive sonic landscapes), cultural authenticity (genuine connection to psychedelic traditions rather than surface-level imitation), and artistic vision (a clear creative perspective). Tracks that balance reverential nods to the city's rich heritage from Jefferson Airplane to Brian Jonestown Massacre while offering fresh perspectives tend to receive the most enthusiastic responses. Many curators also value political and social consciousness, reflecting the countercultural roots of Bay Area psychedelia.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.