Boost your Amapiano track in Johannesburg's vibrant scene

Johannesburg is the birthplace and epicenter of Amapiano. The genre emerged from the townships surrounding the city and Pretoria, making Jozi the most authentic market for building credibility. The city hosts the key venues, events, and media outlets that break new Amapiano artists, and approval from Johannesburg's scene is often the first step toward national and international recognition.

Authenticity is paramount in the Amapiano scene. Curators look for tracks that understand the genre's township roots while bringing something fresh. Technical aspects matter too: well-crafted log drums, balanced basslines, and that signature Sgubhu rhythm. Don't forget the importance of storytelling elements that connect to South African experiences, whether through vocals, samples, or cultural references.

While instrumental Amapiano tracks can succeed, vocal collaborations often have broader appeal in Johannesburg's scene. Many breakthrough tracks feature vocalists who bring township narratives or catchy phrases that become part of the track's identity. If you're not in South Africa, consider remote collaborations with local vocalists who understand the lyrical approach and delivery style that resonates with Jozi audiences.

Absolutely. The global growth of Amapiano means international producers are increasingly part of the conversation. However, understanding the genre's cultural context and sonic authenticity is crucial. Johannesburg curators appreciate international artists who respect the genre's roots while bringing their own perspective. Groover helps bridge this geographical gap by connecting you directly with Johannesburg-based tastemakers who can provide feedback on how your music resonates with local audiences.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.