Breakthrough in New York's techno underground

NYC techno stands out for its harder industrial edge, heavy warehouse influence, and fusion of European and Detroit techno sensibilities while maintaining its own urban grit. The city's techno has a distinctive rawness and intensity that reflects its environment, with more emphasis on driving rhythms and textural sound design than other American scenes.

While NYC embraces diverse techno styles, industrial techno, hard techno, and minimal techno with experimental elements tend to resonate strongly with local curators. Tracks that balance production polish with raw energy often catch attention, but authenticity is paramount; the scene values artists who show genuine connection to techno's roots while pushing sonic boundaries.

Focus on developing a distinctive sound signature that demonstrates both technical skill and artistic vision. NYC curators value tracks with compelling arrangements that create tension and release, innovative sound design that differentiates your work, and production that translates to powerful warehouse and club systems. Avoid generic or trendy approaches; the scene rewards authenticity and artistic risk-taking.

While NYC techno spans a wide BPM range, most contemporary tracks fall between 128-140 BPM, with harder styles pushing toward the upper end. However, tempo alone doesn't define acceptance; groove quality, sound design, and overall track impact matter more than strict BPM adherence. That said, tracks below 125 BPM might be considered more adjacent to deep techno or tech house in this scene.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.