Grow your music with expert coaches
Welcome to the Groover Club, the first international club dedicated to independent artists. Unleash your potential with expert coaches and innovative resources.
Guidance tailored to you
A dedicated coach to answer your questions, analyze your music, and help structure your strategy.
Insights and strategic advice
Get in-depth analysis of your branding, social media, and music positioning.
Concrete steps for success
Your coach provides a structured plan with specific goals to elevate your career.
Meet your coach, Eric McLellan.
Industry expertise
15+ years in marketing & A&R at major record labels, shaping artists’ careers.
Worked with legend
Spent over a decade at Warner’s Sire Records, collaborating with Seymour Stein (Madonna, Talking Heads, The Pretenders).
Artist Development
Discovered, developed, and nurtured diverse artists worldwide as a global A&R executive.
Meet your coach in action
Get to know Eric McLellan and discover how the Groover Club can help you take your music career to the next level. Watch the video to learn more about his experience, coaching approach, and what you’ll gain from joining the club.
Plans tailored to your ambition
Join an exclusive community of independent artists, get personalized coaching, and access expert resources to take your music to the next level. Choose the plan that fits you best and take control of your music today!
Flexible Coaching Plan
Adapt as you grow:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
6-month Growth Plan
-Focused development over six months:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
12-month Mastery Plan
Comprehensive, long-term support:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
Discover all that Groover Club offers
Join top-tier meetings
Join monthly workshops, exclusive events, and expert coaching sessions to gain industry insights and grow your skills.
Get exclusive support & perks
Connect with industry professionals and enjoy 10% off Groover campaigns to boost your music career.
Join a thriving artist community
Connect with like-minded musicians, expand your network, and get expert mentorship to grow your career with the support of the Groover Club.
Master your music strategy
Refine your artist identity, optimize your social media, and learn expert techniques for releases, promotion, and marketing to elevate your music career.s sur Groover
Try Groover Club risk-free
Enjoy a 14-day trial on any membership plan. If you’re not satisfied, get your money back—no questions asked. Take the first step towards your music success today!
Get in touch with us
Have questions about the Groover Club or how we can help you grow your music career? We’re here to support you every step of the way. Whether you need guidance on your strategy, advice on your next release, or just want to chat with a team that truly cares about independent artists, we’d love to hear from you.
Send us a message at club@groover.co, and let’s build something great together!
Frequently asked questions
Groover Club is a membership program offering exclusive music promotion services, personalized coaching, and access to a supportive community of artists.