Promote your Synthpop music to Berlin's electronic tastemakers

Berlin synthpop has a distinctive character shaped by the city's unique history and electronic heritage. Unlike more commercial centers, Berlin's scene embraces darker, more experimental aesthetics that blend analog warmth with precise German engineering. You'll hear influences from darkwave, futurepop and new wave alongside contemporary production techniques. The Berlin sound often features deeper bass, more atmospheric textures, and a certain melancholic quality that reflects the city's complex history while maintaining dancefloor accessibility.

While Berlin has deep appreciation for classic analog synthesis (particularly instruments like the Minimoog that helped define the genre), authenticity matters more than specific equipment. The scene values artists who understand the heritage of synthpop while bringing fresh perspectives. Many successful Berlin producers blend vintage and contemporary elements. Focus on developing your unique voice within the tradition rather than strictly adhering to particular production methods. The scene embraces everything from meticulous vintage recreations to forward-thinking hybrid approaches.

While there's certainly appreciation for German-language content, Berlin's international character means English and other languages are equally welcome in its synthpop scene. More important than language is understanding the aesthetic sensibilities and cultural context of Berlin electronic music. That said, incorporating themes that resonate with the city's unique history and character (urban isolation, technological mediation, the interplay between past and future) can help your music connect with local audiences regardless of the language you choose.

Berlin's electronic landscape embraces diversity, but certain synthpop adjacent styles currently resonate strongly: darkwave with its gothic undertones, minimal wave that echoes the city's divided past, futurepop that bridges synthpop and club music, and electro-pop that balances experimental elements with accessible structures. Cold wave aesthetics continue to influence the scene, as do productions that acknowledge Berlin's techno heritage. The most successful artists often operate at the intersection of these subgenres, creating work that's simultaneously nostalgic and forward-looking.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.