Starting during the pandemic, Midas Royal built his music career from scratch — Groover helped him take it to the next level.
As an independent artist, Midas used Groover to connect with media outlets, playlist curators, and record labels around the world — opening doors he wouldn’t have accessed otherwise.
Groover played a key role in amplifying Midas’ presence online. The platform helped promote his tracks through playlists, media exposure, and industry feedback.
From visibility to industry connections, Midas credits Groover with helping him move forward as a professional artist. It gave him the tools and reach to grow on his own terms.
The project started organically during the onset of Covid-19 in March 2020 in a small one-bedroom apartment in New York City. It was during these politically charged and troubling times that I refocused my attention and love back on the music.
It’s as if someone had kicked the proverbial hornet’s nest inside me that in turn sparked a creative revolution. I turned to my music, found my voice, wrote 100+ songs and I haven’t looked back since. The songs and words literally poured out of me. It’s as if I was at the confluence of self-realization and a spiritual revolution. Something in my head just switched during that time…
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