Promote your Son Cubano music to Havana's authentic tastemakers

Authenticity is paramount. Havana curators listen for proper clave patterns, traditional instrumentation (especially tres guitar, bass, and percussion), and vocal approaches that respect the call-and-response tradition. That said, many are open to thoughtful innovation, particularly if it demonstrates understanding of the genre's foundations. Original compositions are generally preferred over covers of standards like 'Chan Chan', though creative reinterpretations can make an impression.

While respect for tradition matters, many Havana curators appreciate contemporary approaches that build meaningfully on Son Cubano's foundations. Some curators focus exclusively on traditional expressions, while others actively seek fusions with timba, jazz, or even electronic elements. Groover lets you target curators based on their specific aesthetic preferences within the broader Son Cubano ecosystem.

While Spanish is certainly the traditional language of Son Cubano and will be most readily embraced, many curators are open to instrumental tracks or even lyrics in other languages if the musical foundations are solid. That said, proper Spanish pronunciation in vocal tracks is highly valued, as is understanding of traditional Cuban themes and expressions.

Absolutely. Cuban curators often appreciate respectful, well-studied approaches to their national music from foreign artists. What matters most is musical understanding rather than nationality. Many successful international artists have gained recognition in Havana by demonstrating deep knowledge of Son Cubano's rhythmic patterns, instrumental techniques, and cultural context. Approach the genre with respect and research, and you'll find many curators open to authentic interpretations regardless of your origin.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.