Break through in the Seattle Grunge scene

Modern grunge typically maintains the genre's core elements: distorted guitars, dynamic shifts between quiet and loud passages, raw vocals with emotionally direct lyrics, and a production aesthetic that prioritizes power over polish. While contemporary grunge artists might incorporate additional influences, Seattle-based curators typically look for music that captures the essential tension between melody and noise, vulnerability and aggression that defined the classic grunge sound. That said, they're also open to artists who evolve the genre rather than simply mimicking bands like Nirvana or Soundgarden.

Not at all. While Seattle remains the spiritual home of grunge, curators understand that the sound has global appeal and practitioners. Your geographical location matters less than your musical authenticity and understanding of the genre. That said, demonstrating knowledge of and respect for the Seattle scene's history in your artist story can help establish credibility with Northwest-based curators.

Absolutely. While grunge may not dominate mainstream charts as it did in the early 90s, the genre enjoys a dedicated and passionate following. Many original grunge fans remain active listeners, while new generations continue to discover and draw inspiration from the Seattle sound. Additionally, the cyclical nature of music trends has led to periodic grunge revivals and reappraisals, creating fresh opportunities for contemporary artists working in the genre to find their audience.

Authenticity is paramount. Curators who specialize in grunge can quickly distinguish between genuine artistic expression and trend-chasing. Focus on emotional honesty in both your music and presentation. Avoid overproduction; embrace some rawness in your sound. Reference your influences thoughtfully rather than copying them directly. And most importantly, bring something of yourself to the genre—the most memorable grunge artists balanced reverence for their influences with distinct personal vision and voice.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.