Connect your reggae tracks with Kingston's authentic selectors & curators

Kingston curators embrace the full spectrum of Jamaican music, from traditional roots reggae and rocksteady to contemporary dancehall. They value authenticity, musical competence, and meaningful lyrics. While many appreciate artists who respect the traditions established by legends like Bob Marley, Gregory Isaacs, and Dennis Brown, they're also receptive to innovative approaches that push the genre forward. Productions that demonstrate understanding of Kingston's distinctive rhythm patterns, bass prominence, and dub techniques tend to receive particular attention.

To capture attention in Kingston's competitive scene, focus on distinctive vocals, meaningful lyrics, and authentic riddims. Kingston professionals appreciate music that demonstrates knowledge of reggae's musical and cultural foundations. Strong bass lines, precise drum patterns, and thoughtful use of space in arrangements matter significantly. Beyond technical aspects, conveying genuine emotion and cultural authenticity will help your tracks resonate with curators who've heard countless reggae submissions. Original concepts that respect tradition while offering something fresh tend to generate the most interest.

Kingston curators typically provide candid, knowledgeable feedback focusing on rhythm section tightness, vocal delivery, lyrical content, and production authenticity. Expect insights on how your music fits within reggae's traditions and potential suggestions for refinement. Rather than vague encouragement, you'll often receive specific technical observations about bass frequencies, drum patterns, keyboard skanks, or vocal timing. Many curators also evaluate your music's cultural resonance and message, as reggae has always been a vehicle for spiritual and social commentary.

While Kingston curators appreciate authentic engagement with Jamaican culture, forcing patois or Rastafarian themes when they're not natural to your expression can appear inauthentic. What matters most is sincerity and respect for the tradition. Many international reggae artists have found success with Kingston audiences while performing in their native language and drawing from their own cultural experiences. Curators value artists who've taken time to understand reggae's musical structures and cultural significance, but they don't expect everyone to adopt Jamaican identity. Genuine expression that respects the genre's foundations will always resonate more than artificial attempts to sound 'Jamaican.'

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.