Grow your music with expert coaches
Welcome to the Groover Club, the first international club dedicated to independent artists. Unleash your potential with expert coaches and innovative resources.
Guidance tailored to you
A dedicated coach to answer your questions, analyze your music, and help structure your strategy.
Insights and strategic advice
Get in-depth analysis of your branding, social media, and music positioning.
Concrete steps for success
Your coach provides a structured plan with specific goals to elevate your career.
Meet your coach, Erika Parr.
Industry expertise
Multilingual digital distribution and global music marketing expert with 10+ years of experience helping independent musicians plan and execute successful releases.
Worked with legend
From grassroots European mini-tours to analyzing metadata and educating artists at CD Baby and Soundrop, I’ve developed tools to simplify the release process and strategized numerous single launches — including one from Mike Shinoda’s (Linkin Park) Shinoda Produced Me program, collaborating directly with the artist and their team to shape the campaign.
Artist Development
I’ve traveled the world teaching and mentoring independent artists, helping build sustainable career paths for musicians across Brazil, Spanish-speaking territories, and the United States.
Meet your coach, Asa Welch.
Industry expertise
I have over 10 years of marketing experience specializing in digital strategy, growth marketing, audience development, and DSP strategy.
Worked with legend
My work experience includes roles at major and independent labels, as well as the music-tech sector, with a focus on artist marketing, campaign strategy, and project management.
Artist Development
I've marketed across nearly every genre and artist type, from pop stars and rappers to punk bands, lo-fi producers, and classical composers.
Plans tailored to your ambition
Join an exclusive community of independent artists, get personalized coaching, and access expert resources to take your music to the next level. Choose the plan that fits you best and take control of your music today!
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Flexible Coaching Plan
Flexible Coaching Plan: Select this planAdapt as you grow:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
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6-month Growth Plan
6-month Growth Plan: Select this planFocused development over six months:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
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12-month Mastery Plan
12-month Mastery Plan: Select this planComprehensive, long-term support:
- Unlimited access to our online artist community and resource library- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
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Accelerated coaching for ambitious artists
Accelerated coaching for ambitious artists: Select this plan- One coaching session every 2 weeks
- Unlimited access to our online artist community and resource library
- Monthly masterclasses with VIP guests from the music industry
- Unlimited chat access with your coach
- Campaign booster: 10% off all Groover campaigns and contact selection help
Discover all that Groover Club offers
Join top-tier meetings
Join monthly workshops, exclusive events, and expert coaching sessions to gain industry insights and grow your skills.
Get exclusive support & perks
Connect with industry professionals and enjoy 10% off Groover campaigns to boost your music career.
Join a thriving artist community
Connect with like-minded musicians, expand your network, and get expert mentorship to grow your career with the support of the Groover Club.
Master your music strategy
Refine your artist identity, optimize your social media, and learn expert techniques for releases, promotion, and marketing to elevate your music career.s sur Groover
Try Groover Club risk-free
Enjoy a 14-day trial on any membership plan. If you’re not satisfied, get your money back—no questions asked. Take the first step towards your music success today!
Get in touch with us
Have questions about the Groover Club or how we can help you grow your music career? We’re here to support you every step of the way. Whether you need guidance on your strategy, advice on your next release, or just want to chat with a team that truly cares about independent artists, we’d love to hear from you.
Send us a message at club@groover.co, and let’s build something great together!
Frequently asked questions
Groover Club is a membership program offering exclusive music promotion services, personalized coaching, and access to a supportive community of artists.
