Promote your Trip Hop tracks to Bristol's influential tastemakers

Bristol trip hop has a distinctive sonic fingerprint characterized by exceptionally deep bass lines, dub-influenced production techniques, and a moody, atmospheric quality. Unlike other downtempo genres, authentic Bristol trip hop often incorporates elements from the city's multicultural heritage, sound system culture, and punk ethos. The Bristol sound typically features slower BPMs than standard hip-hop, heavy use of sampling, and often includes elements of soul, jazz, and reggae, all filtered through a distinctly British urban lens.

While you don't need to be from Bristol to create authentic trip hop, understanding the cultural context can significantly strengthen your productions. Bristol's unique blend of Caribbean influences, post-industrial urban landscapes, street art culture, and history of social activism all informed the genre's development. Curators often look for music that demonstrates an understanding of these elements, whether through samples, production techniques, or thematic content that reflects the genre's origins in Bristol's underground club scene and community spaces like the St. Pauls Carnival.

Bristol curators typically value productions that honor the genre's roots while pushing its boundaries. Key elements include sophisticated sampling techniques, well-crafted bass that sits perfectly in the mix, atmospheric textures, and space within the production. They appreciate tracks that balance electronic and organic elements, demonstrate turntablism influences, and create a distinctive mood. While vintage trip hop aesthetics remain important, curators also look for contemporary innovations that show how artists are evolving the Bristol sound for today's audience.

Not necessarily. While some of the most iconic trip hop releases feature distinctive vocals (like Beth Gibbons with Portishead or the various collaborators with Massive Attack), instrumental trip hop has always been an important part of the scene. Bristol curators appreciate both vocal and instrumental tracks, focusing more on production quality, atmosphere, and originality. If you do include vocals, curators often value approaches that treat the voice as another textural instrument rather than conventional singing, reflecting the genre's experimental nature and studio-as-instrument philosophy.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.