Break through in NYC's Hip Hop scene

New York hip hop is characterized by its emphasis on lyricism, storytelling, and boom bap production techniques featuring sample-heavy beats with prominent drums. The NYC sound often showcases dense wordplay, complex rhyme schemes, and a raw energy that reflects the city's pace and intensity. While the scene has evolved to incorporate elements of trap, lo-fi, and cloud rap, there remains a strong connection to traditional hip hop values and the culture's foundational elements born in the Bronx.

While New York embraces diverse styles today, music that resonates in the scene typically demonstrates technical skill, authenticity, and some connection to hip hop traditions. Your sound doesn't need to be strictly boom bap to connect with NYC curators, but understanding the city's hip hop lineage will help. Our platform matches you with curators across the spectrum, from those championing traditional NYC sounds to those pushing the boundaries with more experimental approaches influenced by the city's legacy.

New York hip hop curators are known for their straightforward, no-nonsense feedback. You can expect honest assessments of your technical skills, lyrical content, production quality, and overall presentation. The feedback often reflects the city's high standards and deep knowledge of hip hop history. Curators may reference comparable artists from NYC's rich lineage, point out areas for development, and provide specific suggestions relevant to navigating the local scene.

Beyond digital promotion, making connections is crucial in New York's hip hop community. Groover helps you establish relationships with curators who are often connected to venues, radio shows, and events across the five boroughs. The feedback you receive may include suggestions for local showcases, studios, or collaborative opportunities. Some curators might recommend specific neighborhoods, open mics, or battle events where your style would be appreciated, helping you navigate NYC's complex and historically rich hip hop landscape.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.