Spotify pre-save campaigns: why they matter for your release

Groover helps artists and their representatives (label managers, PR agents, publishers, etc.) get their music heard.

Through an innovative web platform, Groover connects artists who want to promote their music with the best curators, radio stations, media outlets, and labels seeking emerging talents. On Groover, artists can send their music directly to the curators & pros of their choice, get guaranteed feedback, and potential coverage!

Thanks to Groover, more than 3,000 active music curators and pros have given more than 4 million pieces of feedback, 1 million+ shares (reviews, playlist adds, etc.) and 1,000+ signatures on record labels.

Groover does not directly submit tracks to Spotify’s official editorial playlists (like RapCaviar or New Music Friday). However, getting placements on independent playlists and blogs increases your chances of catching the attention of Spotify’s algorithm, which can lead to being added to Discover Weekly, Release Radar, and even official Spotify playlists.

No placement is guaranteed, but every curator you submit to is required to listen to your track and provide feedback. If they love your music, they can choose to share it on their platform, add it to their playlist, or offer other promotional opportunities. This makes Groover a transparent and fair way to get exposure without relying on luck or bots.

No! Groover is used by independent musicians at all career stages—from emerging artists looking for their first exposure to experienced artists seeking new marketing channels. Labels, managers, and PR agencies also use Groover to promote their artists’ music.

Unlike expensive PR campaigns that don’t guarantee results, Groover offers a cost-effective way to reach industry professionals with guaranteed feedback. You also have full control over your campaign, choosing exactly who to send your music to.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.