Promote your Post-Rock music to Glasgow's influential scene

Glasgow's post-rock scene is distinguished by its unique blend of atmospheric soundscapes, industrial influences, and emotional depth. Unlike other cities, Glasgow's scene benefits from a strong infrastructure of independent labels like Chemikal Underground and Rock Action, along with a heritage of groundbreaking acts from Mogwai to The Twilight Sad. The city's working-class roots and cultural resilience infuse its post-rock with distinctive character, creating music that resonates internationally while maintaining its Caledonian identity.

For emerging post-rock artists, venues like Nice 'n' Sleazy and The Hug and Pint provide intimate spaces perfect for atmospheric performances. Stereo and SWG3 offer mid-sized venues where established local acts often showcase. The legendary King Tut's Wah Wah Hut remains a rite of passage, while Barrowland represents the pinnacle of Glasgow achievement. These venues are known for their excellent sound systems that accommodate the textural complexity of post-rock and experimental music, and they attract audiences specifically interested in discovering innovative sounds.

Glasgow audiences appreciate authenticity above all. While the city has a strong post-rock tradition exemplified by Mogwai, your music should express your unique vision rather than simply imitate local heroes. Glasgow listeners respond well to emotional depth, textural complexity, and dynamic range in instrumental compositions. Consider incorporating subtle elements that acknowledge Scottish musical heritage without being derivative. Most importantly, Glasgow's scene values innovation and pushing boundaries, so don't be afraid to blend post-rock with adjacent genres like shoegaze or experimental electronics to create something distinctive.

For post-rock promotion in Glasgow, focus on specialized blogs like Podcart and The Skinny that cover the local experimental music scene. BBC Radio Scotland's Vic Galloway and Rapal shows frequently support atmospheric and instrumental music. Digital platforms like The Fountain and Glasgow Music Blog are essential for coverage. Beyond media, building relationships with the close-knit community of venues, labels like Rock Action, and artist collectives can lead to organic promotion. Glasgow's scene still values physical media, so consider limited vinyl or cassette releases to engage the collector community within the post-rock audience.

The curators & pros on Groover are carefully selected music enthusiasts screened by the Groover Team for their ability to curate and discover talented new artists.

We review their application based on:

• Their degree of influence (globally, or within their niche)

• The quality of the content they produce

• The artists they support and their editorial line

Curators on Groover fall into three main categories, depending on what you’re looking for. You’ll gain access to the full list of curators and pros once you’ve started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility Curators: Media outlets, blogs, radio stations and shows, playlisters, and YouTube/Twitch channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.

• Partners: Record labels, bookers, managers, sync supervisors, and publishers looking for their next big discovery—the artists they want to work with and represent. If you’re looking to build your network, these are the ones to reach out to.

• Advice: Managers, coaches, mentors, and other industry professionals selected for their ability to offer valuable feedback on your production, career, or overall project. If you’re sending a demo and want detailed advice, these are the people to connect with.

All record labels and pros on Groover are passionate about discovering new talent. They’ve been carefully selected based on the opportunities they can provide. Each curator and pro is independent and specializes in different music genres.

Yes! As long as you have a YouTube, SoundCloud, or Audiomack link for your track (it can be unlisted or private), you can use Groover!

You can send tracks on Groover that…

• are unfinished

• are unreleased

• will be released in the near future

• have already been released (even tracks from your back catalog)

There are record labels & pros for every level of development and any style of music on Groover.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 



Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.

Your credits will be refunded and you’ll be able to contact any other curator on the platform.