Kristin Juel is the founder of Juel Concepts, an incubator and music
marketing firm for emerging artists that encourages them to know their worth, value their craft and prepare them for a high stakes and data driven industry. Kristin never... had mentors so she prioritizes it for others.
Or work is focused on independent artists in soul, r&b funk and jazz with a nod to pop and rock. No edm, electronic. Open to ai built, but music has to be truly creative.
Vibezzzz for days is our playlist and we curate at least twice a month if not weekly.
In 2025 we went label services to launch Crown Juels as a bonafide label in order to protect artists rights even more.
In 2027 we launch our first non profit accelerator Independently Yours.
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ABOUT KRISTIN JUEL:
Kristin founded Juel Concepts in 2013 following a storied career of building brands like Blue Cross, Nissan Automotive, Kahlua, KFC, Church’s Chicken, Hotwire, Herbalife, TiVo and Kaiser Permanente, for well over two decades. She has created strategies for integrated advertising campaigns, curated sonic initiatives for brands, designed concert series, blogged for HuffPost, led research projects for the music & tech research intelligence network, Water & Music and Splice. Through Juel Concepts and her label Crown Juels Records, she and her team have passionately built the careers of artists like Australia's Hamish Anderson (“Top 10 Best New Artists” - Yahoo!), Minnesota’s indie pop rock artist Colin Bracewell (appeared on The Voice), LA’s pop artist Sāde Frame (winner of John Lennon Songwriting Award); NYC’s chill hop artist Justy (a recipient of Live Nation + CITI’s LGBTQ Artist grant) and Grammy-Nominated Songwriter/Author Shelly Peiken among many others. She teaches DIY Artist Marketing at UCLA and Musician’s Institute in Hollywood where she also wrote their Music Business Marketing curriculum.
Kristin applies her keen sense of what it takes to create meaningful experiences for all audiences to everything Juel Concepts does. She is an advisor and a founding board member of NVAK Collective which is a Web3 label and foundation with focus on fostering learning of music production with youth in underserved areas of the world.
Additionally, she prioritizes mentorship for young entrepreneurial minds where you can hear her talk about three tenets of her business approach: passion, proactive and transparency. She curates a Spotify Playlist- VIBEZZZ FOR DAYS - and in 2021 launched a music collective, UnCut Juels, as a Web Series + Podcast designed to uncover unique,
artist focused stories. Kristin is an elected Governor of the Recording Academy’s LA Chapter and an Advisory Council Member of both the Songwriters Organization of North America and the Hollywood Independent Music Awards.
Kristin resides in Los Angeles, where she is an avid member of the live-music-rocks- any-night-of-the-week club.
WEBSITE: www.juelconcepts.com
LINKEDIN: https://www.linkedin.com/in/kristinjuel/
INSTAGRAM: https://www.instagram.com/juelconcepts
YOUTUBE: https://bit.ly/JuelConceptsYT
UNCUT JUELS (Podcast):
https://podcast.juelconcepts.com/ListenNow
Erykah Badu
Ari Lennox
Corinne Bailey Rae
Rihanna
Mary J. Blige
D'Angelo
David Bowie
Sarah Vaughan
