Yana Karapetyan

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Bio

Bio I'm Yana Karapetyan, an A&R Manager with nearly a decade of experience in the music industry. Since 2016, I’ve worked closely with emerging and established artists, helping them craft their sound, build their visual identity, and navigate the evolving music landscape with purpose and authenticity. I provide honest, strategic feedback on everything from song structure and vocal delivery to creative direction and career positioning. I’m passionate about helping artists tap into their full potential and connect with the right audiences, teams, and opportunities. Genres & Moods I'm Looking For I’m open to working with artists across all genres — what matters most to me is the intention behind the music and a clear sense of identity. Whether it's alt-pop, R&B, folk, techno, experimental hip-hop, or classical crossovers, I'm drawn to artists who are serious about their craft and ready to grow. I'm especially excited by music that evokes emotion, tells a story, or challenges the norm — anything bold, sincere, or boundary-pushing. Restrictions / Dislikes I'm not genre-exclusive, but I’m selective when it comes to artist mindset. I love working with people who are serious about building a career, open to feedback, and committed to evolving. I’m less interested in short-term thinkers or those who aren’t fully invested in their artistic journey. Achievements / Unique Aspects Delivered a TED Talk on Women in Music, amplifying the role of women behind the scenes Recruited and supported Rosa Linn, who later rose to international success Worked with multiple Eurovision artists, offering creative, A&R and strategic support Helped develop artists across Europe with high-level release campaigns, visuals, and touring strategies Known for spotting talent early and guiding them toward sustainable, impactful careers What I Offer In-depth, actionable A&R feedback Support in developing visual identity and storytelling Strategic advice on audience growth and release planning Help positioning artists for the right opportunities (labels, festivals, Eurovision-level moments) Insights from both the creative and business sides of the industry

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Commerciale / MainstreamDance musicDanza popMusica da filmHip-hopIndie popPop latinoPop rockPop soulCantautore
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