Refine your music strategy with help from coaches and learning tools — all on one platform and mobile app.
Get direct access to expert advice to shape your artist identity, grow your online presence, and master the strategies behind successful releases, marketing, and promotion.
Unlock 20+ hours of content covering everything from building your fanbase and funding your music to TikTok strategies, action plans, and finding the right label.
Join a crew of artists who get it. Share advice, swap tips, celebrate milestones, and stay motivated together as you navigate the music industry and grow your career.
Eric has 15+ years in marketing and A&R experience at major labels. His insights and mentoring have helped countless artists shape lasting careers.
Eric spent over a decade at Warner’s Sire Records, working with industry titans like Seymour Stein (Madonna, Talking Heads, The Pretenders).
Eric has considerable experience not just as a global A&R executive, but also as a coach for artists of all experience levels and backgrounds.
Whether you’re stuck, unsure, or just need a second opinion — our coaches are here to guide you at every step.
Groover+ is the most effective way to optimize your promotion strategy and save money while growing as an artist. It's reserved for artists with a history of success on Groover.
The coaching hotline allows you to directly message a coach on the platform. They'll receive a notification and will respond to you as promptly as they can.