Empowering independent artists to get their music heard and accelerate their careers globally

At Groover, we saw how overwhelming the music market had become—with over 120,000 tracks released on Spotify every day, artists often feel like they’re sending music into the void, hoping for a response but rarely getting one. Music is meant to be heard, and we believe artists deserve transparency and support in promoting their work. That’s why we created Groover.

Our journey began when three of us—Romain, Rafaël, and Dorian—met at UC Berkeley, each of us already immersed in the world of music. Romain had is own musical project and small label, experiencing firsthand the frustration of promoting music with no real results. Dorian ran the blog Indeflagration, showcasing artist sessions and feeling the overwhelming flood of emails from artists trying to break through. We knew there had to be a better way.

In 2018, we launched Groover at MaMA Music & Convention and joined Techstars the same year. Back then, our user base was small enough to invite everyone to Dorian’s home! From there, we kept growing and today, Groover is a 35 person team, with offices in New York, Paris, and remote.