"Music is my eternal companion and it’s my greatest love” ~ Rufy Ghazi aka Lady Ruffelin.
Originally from an Engineering background, I have dedicated myself to all things music for past 6 years. Through opportunities of working with several aspects of the business, such as A&R, Editorial & Content, Music Programming & Curation, Strategy & Promotions, Streaming & Distribution, Marketing and Product Management, I have gained ample experience to cultivate skills such as Music Programming & Curation; Music Management & Promotions; Data Analysis and Strategic Planning; Product & Project Management. I have also had the pleasure of working with several international & local artists and labels, for music programming & promotions, interviews & releases.
Through the years, I have developed a keen interest in numbers and data analysis. I specialise in building music programming and promotional strategy through analytics and research. Studying music data, extracting insights and converting them into actionable steps for musicians, label managers and agencies is where her interest lies.
As a Music Tech enthusiast and a DJ, I am passionate about Music Discovery, new developments in the industry and expanding my network within the business. See more