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Chermont (Flagra Rap)
Media Outlet/Journalist
Founder and Executive Producer of Flagra Rap (formerly Genius Brasil), I have dedicated my career to amplifying Brazilian hip-hop culture, with a particular focus on the Northern region. My journey began as an Editor at Genius, where I deve...loped specialized content—including reviews, essays, and interviews—while coordinating festival coverages for major events like Afropunk, Psica, and Lollapalooza.
In 2023, I co-founded the Prêmio Rap Brasil (Rap Brazil Awards), a groundbreaking initiative celebrating the best in Brazilian rap.
In 2024, I took on the role of Social Media Content Director for Sumano MC’s album release campaign, "Nortes." Through targeted communication strategies, I helped the campaign reach over 200,000 people, grow Sumano’s social media following by 2,000+ followers, and develop a long-term content plan to support both the album and his career trajectory.
I am actively seeking hip-hop, trap, and funk tracks that embody raw authenticity, innovative production, and cultural depth. I’m particularly drawn to music that explores themes of social justice, regional identity, and personal storytelling.
I offer artists unparalleled opportunities to amplify their music and grow their careers through media coverage, social media campaigns, and content creation. With my background, I provide featured articles, in-depth interviews, and critical reviews that highlight an artist’s work and connect them with their audience.
Additionally, I collaborate with artists to produce high-quality, visually compelling content that resonates with their audience, ensuring that every single piece reflects their unique style and message.
Sumano
BK
Clara Lima
AJULIACOSTA
Nic Dias
Rico Dalasam
Djonga
Filipe Ret
