Bio
Founder & Artist Manager | Radio Host | Event Curator
Joe Kelley is an innovative force in the music industry, with over 13 years of hands-on experience in artist management, media, events, and brand-building. As the Founder and Artist Manager of BLCKJEANS MGMT, Joe is dedicated to discovering, managing, and developing talent, helping emerging artists grow their careers and secure impactful opportunities. His company, based in Brooklyn, NY, focuses on empowering musicians by handling business operations, booking shows, managing creative content, assembling release teams, and securing press coverage. Joe is committed to turning BLCKJEANS into a household name across the music industry.
In addition to his management work, Joe is the host of Fascination Beat, a weekly online radio show airing Thursdays at 4 PM on Radio Free Brooklyn. The show features exclusive interviews with rising and established artists, delving into the stories behind their work and journeys. Joe’s conversations have spotlighted artists such as Sid Simons, Thunder Jackson, Pan Arcadia, and many others.
Joe also curates Industry Nights, a monthly music meet-up and artist showcase at Freehold Brooklyn. Since 2018, this series has connected industry professionals, tastemakers, and fans while featuring performances from renowned acts like Noah Kahan, Kim Petras, and Chloe x Halle. Industry Nights provides a platform for new artists to perform, network, and grow, fostering a vibrant, collaborative community.
Previously, Joe served as Executive Director of Artist Relations at Billboard, overseeing talent relations across editorial, events, content, and more. In this role, he forged strategic partnerships and led creative initiatives to align artists with Billboard’s brand. A key highlight of his tenure was curating and producing Billboard’s annual two-day music festival in partnership with Live Nation, where he managed all aspects of marketing, creative direction, talent booking, and production. Collaborating with sales and partnerships teams, Joe helped secure sponsorship deals and sold out the festival with 20,000 attendees per day.
Throughout his journey, Joe has remained resilient, overcoming challenges to pursue his passion for music. His experience spans event curation, artist development, and brand partnerships, making him a sought-after figure for artists and industry professionals alike. Today, he continues to amplify emerging talent, foster connections, and build dynamic spaces for music to thrive.
Services for Emerging Artists
1. Artist Management & Development
Career strategy and personalized goal-setting
Building artist identity and brand positioning
Securing record deals, publishing, and sponsorships
Organizing tours, local shows, and industry showcases
Developing long-term release strategies (singles, EPs, albums)
2. Talent Booking & Show Production
Booking live performances and tours
Coordinating venue negotiations and contracts
Producing and curating showcases, meet-ups, and festivals
Securing key performance opportunities at high-profile events
3. Music Promotion & PR
Securing press features, interviews, and editorial placements
Crafting EPKs (Electronic Press Kits) and press releases
Coordinating media campaigns (digital, radio, and TV)
Pitching artists to tastemakers, playlists, and influencers
4. Creative Direction & Content Development
Overseeing photoshoots, music videos, and visual branding
Social media strategy (content calendars, fan engagement, and growth)
Connecting artists with graphic designers, videographers, and photographers
Storyboarding music videos and creative promotional campaigns
5. Studio & Music Production Services
Connecting artists with producers, engineers, and studios
Overseeing recording sessions and creative collaboration
Planning release timelines for singles, albums, and videos
Pitching music for sync licensing opportunities (film, TV, games)
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