Genres accepted most often

  • Singer songwriter

Genres they love

  • Alternative rock
  • Country music
  • Dance pop
  • Hip-hop
  • Indie folk
  • Indie pop
  • International pop
  • Trap
  • Urban pop

Genres they’re also open to receiving

  • Chill/Lo-fi Hip-Hop
  • Classical music
  • Experimental jazz
  • New wave
  • Pop Punk
  • Progressive pop
  • R&B
  • Traditional music
  • See all +2

Main opportunities

  • Sign artists or release their music

They want to receive music similar to…

  • Talking Heads
  • Kendrick Lamar
  • Green Day
  • Diplo
  • A-Trak
  • 2Pac
  • Fall Out Boy
  • See all +3

Moods they’re also open to receiving

  • Dramatic
  • Midtempo
  • Underground
  • Weird

Attributes they love

  • Available on Spotify
  • Early project
  • On stage experience
  • International potential
  • Strong social media presence
  • Unsigned artist
  • Upcoming project
  • Young talent

Attributes they’re also open to receiving

  • Supported artist

They don't want to receive...

  • Acid house
  • Death/Thrash
  • Film music
  • Instrumental

Eric McLellan

Label

My lifelong passion for music has manifested in my current role as an A&R consultant and artist manager affording me a great opportunity to work with and for music artists. I gained the bulk of my experience during my time at Sire Records, Warner Bros Records , and ADA Distribution as Director, A&R and label GM/Label manager. I would describe myself as a creative strategist at heart who has grown with the ever changing landscape of the music business taking on various roles at labels from Creative Services (advertising and video production) to A&R, to distribution, over the course of a 15+ year career in New York City. My specialties include A&R, Artist Management, tech, video production, branding, and strategic marketing. Former Label GM for icons + giants (Warner/ADA). Currently A&R partner at Ninetone Group a Swedish label with distribution inside of InGrooves. Overseeing US A&R. In addition, through my company Yo Peep This, I work with start-ups Breakr, indieFlow, A&R at Boost Collective, and also an artist coach at Groover for their US Club. Distribution , A&R Support, Label Services, Promo/Marketing, Creative Direction, Brand Direction and support, Management, Music Production services and direct consultancy work. www.yopeepthis.com

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