Niru Pratapgiri (Red Light Management)

Manager, Mentor · United States

About

Bio

Nirupam “Niru” Pratapgiri is music industry executive, guitarist, songwriter, and artist manager. With a rich and diverse background, Niru has traversed various spheres within the music industry, leaving an indelible mark at every turn. His journey commenced at the Boston-based booking agency Gigabit, where he orchestrated numerous groundbreaking campaigns, setting the stage for his ascent in the Boston music industry. A visionary in the digital realm, Niru showcased his talents as a graphic designer and spearheaded the digital marketing campaign for the iVoted concerts, the largest online music festival of 2020. After pivoting to A&R, Niru found his home at Ben Harper’s bespoke label, Mad Bunny Records. There, he took the helm of new artist release campaigns and earned the prestigious opportunity to participate in Ringo Starr’s Peace & Love Ambassador programme in 2021. Niru's role as a music coordinator at the LA-based music supervision firm Weget music placed him at the forefront of noteworthy TV and movie projects. As the music editor for the documentary film “Friday I’m in Love” and the music coordinator for the thriller movie “Man in the White Van,” Niru showcased his ability to curate immersive musical experiences that elevate visual storytelling. After joining BMG, Niru was part of the creative synch department, leaving an indelible mark through his leadership in synch and artist brand partnerships. His strategic prowess and keen understanding of the industry dynamics were instrumental in fostering successful collaborations. Currently serving as an artist manager at Red Light Management, Niru is a pivotal figure in the division that primarily focuses on rock artists. Representing iconic names such as Slash, Stone Temple Pilots, Evanescence, The White Buffalo, Black Rebel Motorcycle Club, and Billy Talent, Niru continues to shape the landscape of rock music with his unwavering dedication and commitment.

https://www.redlightmanagement.com/ ·

They want to receive...

Genres

Alternative rock

Blues

Hard rock

Indie rock

Instrumental

Melodic metal

Metal / Heavy metal

Progressive rock

Rock & Roll / Classic Rock
Moods

Authentic

Contemporary

Creative

Dark

Energetic

Experimental

Groovy

Hardcore

Intense

Melodic

Captivating
Attributes

Acoustic guitar

Bass guitar

Featuring

Electric guitar

Freestyle

Instrumental

Finished track

Strings

Sync-friendly

Vocals

Available on Spotify

On stage experience

International potential

Strong social media presence

Supported artist

Unsigned artist

Upcoming project

Young talent

They are also open to receiving...

Genres

Experimental rock

Garage rock

Hardcore

Pop Punk

Post punk

Post rock

Psychedelic rock

Punk Rock

Singer songwriter

Surf rock
Moods

Chill

Curious

Dramatic

Good vibes

Mainstream

Midtempo

Dreamy

Positive
Attributes

Unplugged

Demos

Tests

Explicit

Live recording

Piano

Professional production

Radio edit

Remix

Urban sounds

Video clip

They don't want to receive...

Genres

Acid house

African music

Afrobeat / Afropop

Brazilian music

Christian music

Electronica

Experimental jazz

French house

Hard Techno

K-pop / J-pop

Psy-Trance

French rap

Reggae

Synthwave

Tech House

Techno

Trance

Not sure which genre(s) suits your music style? Check out our genres cheatsheet!

They want to receive music similar to…

Black Rebel Motorcycle Club

Evanescence

Alice In Chains

The Smashing Pumpkins

Dirty Honey

Mac Saturn

Services

I'm a well-connected music executive in the management space and I bring my value in terms of not just analysing the commercial potential and viability of an artist but also connecting those with promise to a vast array of distributors, labels, agents, and managers. I'm also a musician by trade hence I can provide constructive creative feedback on music submissions. As a former music supervisor, I am part of the company "WeGet Music" where I can connect potential songwriters and artists to a sync library representing over 400k tracks from over 150 countries, with a strong presence in both North America and Europe/Asia Pacific.