SoyDares

Soy Dares is a 22-year-old Mexican content creator who has built a strong and passionate community around music and pop culture. With over 35,500 followers on Instagram and 42,000 on TikTok, his videos garner over 5 million monthly views, c...onnecting primarily with a young, highly active female audience. His content is distinguished by its emotional depth, honesty, and captivating narrative. He analyzes songs by global artists like The Weeknd, Kanye West, and Lana Del Rey, and creates original formats such as "Reality Hits" and "¿No es esto lo mismo?" (Isn't this the same thing?), where he blends international hits with Mexican classics, generating immediate connection. He also used to create comedy sketches with his character "The Crikend." Within his community, Dares is known as "the Mexican The Weeknd": a confident man with a commanding presence, sharp wit, and an effortlessly imposing masculine energy. His way of speaking about emotions, desire, and vulnerability from a place of confidence makes women connect, stay, and come back. It's not persistence, it's chemistry; it's not promises, it's attitude. Beyond his music, he runs XOCIIETY, his independent, premium fashion brand inspired by XO culture and fans of The Weeknd. His authenticity, magnetism, and versatility have led him to collaborate with international brands and projects such as Sony Music, Cinépolis, and Amazon.