I am a French artistic director.
- I started with a rather "classical" musical education that allowed me to discover the world of jazz, Brazilian music, and pop.
At the age of 18, I began DJing, which also opened up the world of produc...tion to me. My first remix, "In Your Eyes" by Kylie Minogue, was signed by EMI. Over the years, I made a name for myself as a "ghost" producer and created official remixes or productions for t.A.T.u, The Black Eyed Peas, Shakira, Enrique Iglesias, Britney Spears, LP, and many others.
- I have a strong experience in the music industry for over 20 years:
Working for Universal Music as an Artistic Director for the MCA/Casablanca label, where artists such as Avicii, Axwell & Ingrosso, Tiesto, Jonas Blue were signed... but also all the Latin projects for Universal worldwide, including Luis Fonsi, Karol G, Daddy Yankee, J Balvin, Sebastian Yatra...
Then at Twin Music label, where I continued my role as an artistic director, housing artists like Marina Kaye and singer Stéphane, as well as musical theater productions.
I am passionate and have an in-depth knowledge that I constantly adapt to current and upcoming trends.
- I have managed collaborations and team management:
From the complete creation process (writing) to production (studio, mixing, mastering) between artists and producers, where I have been able to adapt international projects to the european market.
And all the way to project release: working closely with the marketing, promotion, music publishing, and artist relations departments to track and evaluate the results of music releases, promotion campaigns, and marketing initiatives to measure the impact of actions taken and adjust strategies if necessary.
As an experienced A&R and artist, I can help other artists in many ways:
- With an understanding of radio and club expectations, I can help artists format their tracks in a way that maximizes their chances of airplay. This can increase their visibility, exposure and success in these areas.
- Help artists develop their songwriting skills by providing guidance on song structure, lyrics, melodies, and catchy hooks. Help them explore new creative approaches and refine their writing style.
- Assist artists throughout the production and recording process, helping them choose the best arrangements, appropriate instruments, microphone techniques and studio settings. You can also advise them on vocal performance but also share my technical knowledge of audio mixing, helping artists to balance different sonic elements, and provide advice on mastering to optimize the final sound of songs.
Each artist is unique, so adapt my help according to the specific needs of each person. By sharing my experience and passion for music production, I can play a valuable role in the development and success of other artists.
Kylie Minogue
Kendji Girac
Yseult
Stéphane
Marina Kaye
The Avener
Feder
David Guetta
