Andrew Poitras (Head of Artist Relations)

Bio

Andrew Poitras is a music executive and entrepreneur focused on building tools that uplift emerging talent. In his current role, he is Head of Artist Relations at The Beam, a chart system that tracks developing artists and the fervor of their fans across all six major genres recognized by major labels: Pop, Rock, Electronic, Country, Hip Hop, and Latin genres. With a background in lifestyle advertising and the live music space, Andrew’s past milestones include launching successful tour merch and e-commerce operations for Grammy-winning artists, like Tom Morello, curating music talent for branded activations alongside Jägermeister, SPIN Magazine, VICE, and Noisey, and producing digital festival coverage of Coachella for Fuse TV in partnership with Doritos. He believes the future of the music industry depends on more equitable systems and bigger paychecks for artists. Artists and clients Andrew has worked with include: Post Malone, Jazmine Sullivan, Tom Morello, Benny The Butcher, Comeback Kid, Sheck Wes, et al • Career Strategy & Development General guidance on long-term planning, goal-setting, and navigating the evolving music industry landscape. • Technology & Tool Consultation Personalized strategies for leveraging new platforms and technology that help artists grow their audience, complete important tasks faster, and earn more money. • Release Planning & Rollouts Strategic support around music release cycles, fan engagement, timing, and marketing tactics to build momentum and visibility. • Merchandise Sourcing, Planning, & Management Turnkey support for launching and scaling artist merch—from design and manufacturing to tour logistics, eCommerce, and fulfillment—based on proven systems used with Grammy-winning artists. • Brand & Audience Positioning Defining and refining the artist’s voice, image, and story to resonate with target audiences and industry gatekeepers. • Marketing & Fan Growth Tactics Data-driven and creative ideas for growing an audience online and offline—without compromising authenticity. • Partnership & Brand Collaboration Readiness Coaching on how to become more appealing to brands, sync licensing teams, and media partners seeking emerging talent. • Networking, Introductions, & Social Proof When we work together, my network extends to you.

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