Bio
USM was founded with the goal of promoting and enhancing the Italian underground rock scene, offering comprehensive support to emerging artists. The project focuses on the growth of bands through a 360-degree approach that includes music production, artist management, and brand image development, helping them build a strong and recognizable artistic identity.
In addition to its management services, USM is actively engaged in creating initiatives to give visibility to the independent music scene. One of its standout projects is **FEBBRA ROCK**, a live music format featuring events in festivals or clubs that host emerging artists, with promotion handled through social media, radio, and physical advertising.
USM also broadcasts every Wednesday, from 5 PM to 7 PM, on **Radio Rock Italia**, a well-known FM station in Rome, with a program dedicated to emerging music. The show features the premiere of new tracks, interviews with bands, and live performances, both in-studio and remotely.
Thanks to this innovative and multidimensional approach, USM has established itself as a key player in the Italian underground rock scene, combining promotion, events, and management to support and enhance the growth of emerging artists.
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