Purple Theory

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Boutique label founded in 2022 in Oslo, Norway by three experienced musicians, specializing in instrumental beats and jazz-influenced lofi music. Our roster features emerging and established artists from around the globe creating lush soundscapes that blend creative elements with modern electronic production. As both a label and playlist curators, we prioritize high-quality original compositions with a unique touch. We aim to push creative boundaries in the lofi scene while maintaining the soul and authenticity that defines the genre. We're also looking for songs for 2 of our playlists: 1) aethetic lofi (You can check below on our profile) 2) Jazz beats (not able to embed on this page because it´s a collab-playlist) (https://open.spotify.com/playlist/0B81KhsE0GAgZe0MEfRjnQ) We are looking for instrumental tracks only. We will add your song to our 2 relevant playlists for at least one month (top 20/1-20 positions). If we really vibe with your music, we might consider releasing new music with you on our label. As a label, we provide comprehensive support including artwork, mastering (both stereo and Dolby Atmos), social media promo and strategic playlist promotion.

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