HYPE magazine is a niche publication that focuses on hip hop culture and the upliftment and documentation there of. Boasting as the number 1 hip hop magazine in South Africa, HYPE has been actively involved in the growth of South African hip hop culture and has provided a platform for aspiring hip hop artists to showcase their talent and get the deserved recognition. Since its establishment over 10 years ago, HYPE has published exclusive interviews with the world’s most prominent artists, become the premier lifestyle magazine for the urban youth and has catapulted South African hip hop acts into superstardom, making it a must have for any hip hop enthusiast. Welcome to the Official HYPE Magazine Family.