🎯 Identity & Artistic Direction Coaching
This coaching helps you clarify your artist identity, branding, and the overall direction of your project to build a coherent and sustainable career.
❓ Are you asking yourself these kinds of questions?
Is my project clear?
Is my world clear and recognizable?
How do I align my music, image, and message?
🧭 During the session
During the session, you'll take a step back from your project, identify what makes you unique, and understand how to evolve yo...ur identity and strategy without losing focus.
🚀 In concrete terms, this coaching allows you to:
• Clear your artistic, strategic, or image-related confusion
• Clarify your artist identity and branding
• Align your music, image, message, and ambition
• Avoid false priorities
• Make impactful decisions
🎁 You'll leave with:
• A clearer and more confident identity
• A readable and consistent positioning
• Precise choices and clear priorities
• An actionable roadmap
• More confidence in your direction
👉🏻 The coaches who will guide you:
🎧 Félix
Artist-entrepreneur and manager, former member of the band Thérapie Taxi (gold and platinum records), Félix brings a rare, hands-on perspective, from the studio and stage to record labels and management.
He helps you make impactful decisions and professionalize your project.
🎧 Enzo
An A&R and artistic director trained at Universal Music, Enzo has worked on projects by Hamza, Eva, Vacra, Bamby, and Wamen. With a comprehensive understanding of artist development, from production and promotion to live performance, he guides you through the artistic direction, release strategy, and overall coherence of your project, ensuring every element tells the same story.
🎧 Chrystelle
An artist, entrepreneur, and expert in artist strategy, Chrystelle, a graduate of Berklee College of Music, has led coaching at Groover for four years and worked as an artist mentor at GAM for two years. She also has two years of experience in artist management. She supports artists in structuring their projects, understanding industry dynamics, and establishing a solid foundation for building a sustainable career.