Critical Zero

New
Media Outlet · Canada
About

Bio

Critical Zero was established in 2021 by Pedro Alvarado and Sandra Byars. Following their graduation from Seneca College’s Independent Music Production course, they aimed to apply their newfound skills to bolster the Toronto alternative music scene.  Inspired by the early 90s alternative music movement in Toronto, Canada, their objective was to cultivate a community dedicated to supporting the alternative music scene comprehensively, encompassing production, creation, design, and music business. Their aim was not only to spotlight individuals within the music industry but also to establish a platform for learning.  With this vision in mind, Critical Zero initially ventured into photography and the creation of show reviews, playlists, and the promotion of bands and events at punk shows in the area. Over time, this expanded to encompass more content creation, including video segments with interviews, live broadcasts, YouTube videos, reels, and TikToks, all centered around the Toronto alternative music scene like punk, indie, grunge, rock and international artists they believed would resonate with the Toronto music scene.   In 2022, Critical Zero successfully organized its first all-ages event, featuring local punk bands, designers, and artists. The primary objective was to create a safe space for young individuals to connect with local bands and businesses, facilitating networking and strengthening the music community in a post-pandemic era. In 2023 and 2024, Critical Zero has been working in the music scene doing new release spotlights, show reviews, and actively supporting independent and local artists from Toronto and the world.
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They want to receive...
  • Genres
    Alternative rock
    Garage rock
    Hard rock
    Indie rock
    New wave
    Pop Punk
    Post punk
    Psychedelic rock
    Punk Rock
    Surf rock
  • Moods
    Catchy
    Creative
    Curious
    Dark
    Energetic
    Engaged
    Groovy
    Hardcore
    Unique
    Indie
    Intense
    Lo-fi
    Dreamy
    Original
    Simple
    Underground
    Weird
  • Attributes
    Bass guitar
    Demos
    Electric guitar
    Explicit
    Live recording
    Low fidelity
    Finished track
    Drums
    Professional production
    Radio edit
    Vocals
    Available on Spotify
    Composer
    Early project
    On stage experience
    International potential
    Strong social media presence
    Supported artist
    Unsigned artist
    Upcoming project
    Young talent
They are also open to receiving...
  • Genres
    Dream pop
    Experimental rock
    Post rock
    Rock & Roll / Classic Rock
    Shoegaze
  • Moods
    Chill
    Romantic
    Sensual
    Surprising
  • Attribute
    Sync-friendly
They don't want to receive...
  • Genres
    African music
    Afrobeat / Afropop
    Arabic music
    Asian music
    Bossa nova
    Brazilian Music
    Brazilian Funk
    Brazilian Sertanejo
    Canzone Italiana
    Caribbean music
    Chill / Lo-fi Hip-Hop
    Christian Music
    Classical music
    Cloud Rap / Hip Hop
    Commercial / Mainstream
    Country Americana
    Dancehall / Reggaeton
    Drill/Jersey
    Dub
    Electro Jazz / Nu Jazz
    Experimental jazz
    Film music
    Funk
    Jazz fusion
    German song
    Grime
    Hip-hop
    Holiday music
    Indie folk
    Indie India
    Instrumental
    Instrumental hip-hop
    International rap
    Latin music
    Modern jazz
    Neo / Modern Classical
    Nouvelle scene
    Oriental music
    Rap in English
    French rap
    R&B
    Reggae
    Singer songwriter
    Solo Piano
    Soul
    Traditional music
    Trap
    Urban pop
    Chanson Française/Variété
  • Attributes
    Covers
    Tests
    Freestyle
    Remix
    Urban sounds
Not sure which genre(s) suits your music style? Check out our genres cheatsheet!

Services

We do Release Spotlights, where we talk about the song, production, and our thoughts on the release. This gets posted on our website and instagram account. This may also be added to our Critical Zero Spotify Playlist. If local to Toronto or touring, we may consider the artists for a show in the city, as we host our own events every few months. We also are able to provide feedback on demos, production and songwriting, and more.
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They’re looking for...

  • Lyrics in any language
  • Artists from any country/region
  • Unreleased tracks and released tracks

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55% answer rate Last 30 days
10% opportunity rate Last 12 months
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