Critical Zero

Media Outlet · Canada

About

Bio

Critical Zero was established in 2021 by Pedro Alvarado and Sandra Byars. Following their graduation from Seneca College’s Independent Music Production course, they aimed to apply their newfound skills to bolster the Toronto alternative music scene. Inspired by the early 90s alternative music movement in Toronto, Canada, their objective was to cultivate a community dedicated to supporting the alternative music scene comprehensively, encompassing production, creation, design, and music business. Their aim was not only to spotlight individuals within the music industry but also to establish a platform for learning. With this vision in mind, Critical Zero initially ventured into photography and the creation of show reviews, playlists, and the promotion of bands and events at punk shows in the area. Over time, this expanded to encompass more content creation, including video segments with interviews, live broadcasts, YouTube videos, reels, and TikToks, all centered around the Toronto alternative music scene like punk, indie, grunge, rock and international artists they believed would resonate with the Toronto music scene. In 2022, Critical Zero successfully organized its first all-ages event, featuring local punk bands, designers, and artists. The primary objective was to create a safe space for young individuals to connect with local bands and businesses, facilitating networking and strengthening the music community in a post-pandemic era. In 2023 and 2024, Critical Zero has been working in the music scene doing new release spotlights, show reviews, and actively supporting independent and local artists from Toronto and the world.

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They want to receive...

Genres

Alternative rock

Garage rock

Hard rock

Indie rock

New wave

Pop Punk

Post punk

Psychedelic rock

Punk Rock

Surf rock
Moods

Catchy

Creative

Curious

Dark

Energetic

Engaged

Groovy

Hardcore

Unique

Indie

Intense

Lo-fi

Dreamy

Original

Simple

Underground

Weird
Attributes

Bass guitar

Demos

Electric guitar

Explicit

Live recording

Low fidelity

Finished track

Drums

Professional production

Radio edit

Vocals

Available on Spotify

Composer

Early project

On stage experience

International potential

Strong social media presence

Supported artist

Unsigned artist

Upcoming project

Young talent

They are also open to receiving...

Genres

Dream pop

Experimental rock

Post rock

Rock & Roll / Classic Rock

Shoegaze
Moods

Chill

Romantic

Sensual

Surprising
Attribute

Sync-friendly

They don't want to receive...

Genres

African music

Afrobeat / Afropop

Arabic music

Asian music

Bossa nova

Brazilian music

Brazilian Funk

Brazilian Sertanejo

Canzone Italiana

Caribbean music

Chill / Lo-fi Hip-Hop

Christian music

Classical music

Cloud Rap / Hip Hop

Commercial / Mainstream

Country music

Dancehall / Reggaeton

Drill/Jersey

Dub

Electro Jazz / Nu Jazz

Experimental jazz

Film music

Funk

Jazz fusion

German song

Grime

Hip-hop

Holiday music

Indie folk

Indie India

Instrumental

Instrumental hip-hop

International rap

Latin music

Modern jazz

Neo / Modern Classical

Nouvelle scene

Oriental music

Rap in English

French rap

R&B

Reggae

Singer songwriter

Solo Piano

Soul

Traditional music

Trap

Urban pop

Chanson Française/Variété
Attributes

Covers

Tests

Freestyle

Remix

Urban sounds

Not sure which genre(s) suits your music style? Check out our genres cheatsheet!

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Queens of the Stone Age

Services

We do Release Spotlights, where we talk about the song, production, and our thoughts on the release. This gets posted on our website and instagram account. This may also be added to our Critical Zero Spotify Playlist. If local to Toronto or touring, we may consider the artists for a show in the city, as we host our own events every few months. We also are able to provide feedback on demos, production and songwriting, and more.