Aaron Ewing mentor on Groover

Bio and how they support artists

Playlist Submission - "Plus+" - hip hop, alternative, rock, indie music https://open.spotify.com/playlist/2DSbAauKd7q8ddOD4fLR5V?si=93b0ae13a9ce4aeb With over 7 years of experience in the music industry, I’ve had the privilege of working at two of the leading companies in the field: Warner Music Canada and Believe Distribution Canada. My background is rooted in A&R, where I’ve scouted and developed emerging talent, helping them grow into successful artists under major and indie labels alike. During my time in the industry, I’ve developed a deep understanding of artist development, market trends, and strategic growth within the music business. Whether it’s discovering new talent, building artist branding, or creating tailored marketing strategies, my goal is to help artists reach their full potential and connect with their audience.

Genres accepted most often

R&B

Urban pop

They want to receive...

Genres

Commercial / Mainstream

Hip-hop

Indie pop

International rap

Rap in English

R&B

Urban pop
Moods

Authentic

Catchy

Melodic
Attribute

Acoustic guitar

They are also open to receiving...

Genres

Indie folk

Singer songwriter
Moods

Danceable

Dark

Captivating

They don't want to receive...

Genres

Death / Thrash

Electro Jazz / Nu Jazz

Experimental jazz

Jazz fusion

Hardcore

Melodic metal

Metal / Heavy metal

Modern jazz

Not sure which genre(s) suits your music style? Check out our genres cheatsheet!

They want to receive music similar to…

Services

I take a hands-on approach when working with artists, starting by thoroughly listening to and reviewing their music to understand their unique sound and artistic vision. I offer constructive feedback to help refine their work, ensuring they’re positioned for success in the ever-changing music landscape. Additionally, as part of my role with Abstract Music, an independent label, I have the opportunity to share promising tracks directly with our team, opening up the potential for the artist to be considered for a signing.