Bio
Artist Manager | Sonic Strategist | Founder of Pick Up Goliath
Expert in Artist Development, Branding & Sound Identity for Rock/Metal Bands
I help bands go from overlooked to unforgettable.
As the founder of Pick Up Goliath, I offer a 360° artist development experience built around sound, strategy, and substance. I work primarily with guitar-driven artists — rock, metal, and alternative bands — who want to create a standout brand, dial in a distinct sonic identity, and build momentum through smart, scalable release and content strategies.
Through my subscription-based management model, I work closely with artists to:
- Shape a cohesive sonic and visual brand that cuts through the noise
- Develop ambitious but realistic release strategies
- Refine live performance, grow audience engagement, and optimise presence across DSPs and socials
- Offer direct feedback on demos and finished tracks (songwriting, lyrics, arrangement, production)
- Provide mixing and mastering in-house, with production guidance that balances individuality with commercial familiarity
- Connect artists with trusted PR, playlist, and video resources, where relevant
My approach is full-spectrum, because success isn't just about the music. It’s how the music connects.
Genres I’m most passionate about: metalcore, alt-rock, post-hardcore, progressive metal, hard rock, and anywhere guitars are loud and ideas are big. I’m drawn to substance — artists who are doing something fresh, not following the cookie-cutter.
Through Pick Up Goliath, I’ve had the honour of working with names like Howard Jones (Light the Torch), Matt Heafy (Trivium), Scott LePage & Clay Gober (Polyphia), Javier Reyes (Animals As Leaders), and more. But my true passion lies in helping developing artists grow — whether they’re at 100 monthly listeners or building toward their breakthrough.
If you're a band ready to level up your brand, sound, and reach, I’m here to help.
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