I’m a senior music exec with 10+ years leading artist, label, and DSP partnerships across Europe and globally. I previously was a music lead at Spotify - working directly with major and independent artists on release campaigns, editorial st...rategy, and platform growth - and I now lead music streaming strategy at TikTok.
Across my career I’ve worked on multiple award-nominated and award-winning campaigns, have supported different levels of artists (from emerging to global superstars), large-scale global rollouts, and major DSP editorial moments. I’ve collaborated with every major streaming service, from Spotify to Apple Music, Amazon Music, Deezer, and YouTube.
On Groover, I offer artists:
• high-level feedback on DSP pitching & playlist readiness
• guidance on release planning & campaign structure
• narrative, branding & positioning insight
• TikTok hooks and best practices
• an A&R-style view on artistic direction, songwriting strength & long-term potential
What I’m looking for:
Pop, alt-pop, electronic, dance, indie, R&B, singer-songwriter, and globally influenced emerging styles. I’m drawn to distinct voices, strong hooks, emotional depth, bold production, and artists with a clear creative world.
What I don’t take: metal, hard rock, parody tracks, or AI-generated vocals.
If you want strategic, industry-level insight from someone who has worked directly with some of the biggest artists, labels, and DSP teams in the world, I’d love to hear your music.
Griff
RAYE
SZA
Arlo Parks
Peggy Gou
SG Lewis
Disclosure
Birdy
