Not So Serious is an independent electronic music label based in Medellín, Colombia. We focus on releasing high-quality music in genres such as Tech House and Minimal Deep Tech, aiming to give visibility to both emerging and established artists from Latin America and around the world. Our mission is to provide a space where innovative sounds can connect with a global audience, while always maintaining a clear identity and a strong curatorial line. We currently work with Beatport Music Group through their AMP Suite service, as well as Triplepoint in Colombia. Our roster features artists such as Victoria Why Not, Loofy, Carlos Pineda, and Sam Blans, with support from names like Martin Ikin, Gordo, Mau P, Marco Carola, and from radioshows including XXX Radio, Electronic Weekend Dance, Beats On Fire, and SUSANA’s The Vibe Arrived, among others.