As an artist coach and creative strategist working across independent and label-affiliated projects, Alex specializes in release strategy, audience growth, and long-term artist development. He has worked closely with artists such as Scrounge, Mad Iris, and Braden Kirkpatrick on project development, while contributing to live campaigns involving Addison Rae, Tyla, and Dominic Fike. He'll help you position your project clearly, build a real connection with your audience, and develop a fanbase that supports a lasting career beyond the numbers.