Ones To Watch

Bio

OnesToWatch (OTW), LiveNation's artist discovery platform, is dedicated to finding and promoting emerging artists before they break For over a decade, we’ve championed rising talent across genres, giving them a platform to connect with fans and industry alike. Our community has seen the earliest coverage of artists like Dua Lipa, Billie Eilish, Tate McRae, and more. We focus on emerging voices with a clear sense of artistry—whether you’re bedroom-born, internet-raised, or already buzzing on the road. We don’t limit ourselves to one genre, but our sweet spot is alternative, indie, pop, R&B, hip-hop, and left-of-center sounds that push culture forward. If your music feels honest, unique, and ready to connect with a broader audience, we want to hear it. Through our partnership with Groover, we’re opening the door even wider: creating a direct submissions portal where artists can share their music with us—no label, no PR, no middleman required. We believe discovery should be accessible, collaborative, and rooted in community. Every submission fee goes straight back into supporting artists—whether through charitable initiatives or artist rewards—because our goal is to help musicians achieve their dreams while ensuring their voices are heard.

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