How to get on Pitchfork’s radar (without a direct submission)

No, this page is an independent guide created by Groover to help artists understand how music blog coverage works. While we provide information about Pitchfork’s editorial process, we are not officially connected to or endorsed by Pitchfork.

Pitchfork is not currently available on Groover. This page is intended to help artists understand how to build visibility through trusted tastemakers who can influence major outlets like Pitchfork.

Pitchfork does not have an open submission process for music reviews. The editorial team selects artists based on industry research, music trends, and internal curation rather than public submissions.

No platform can guarantee a Pitchfork feature. However, Groover helps artists gain visibility by connecting them with over 3,000 influential blogs, playlist curators, and radio stations that can amplify their presence. Many artists featured on Pitchfork first gained attention through indie press and tastemaker support.

Pitchfork primarily focuses on indie, alternative, experimental, and underground music, but they also review hip-hop, electronic, jazz, and other emerging styles that fit their editorial vision.

Groover helps artists and their representatives (label managers, PR agents, publishers, etc.) get their music heard.


Through an innovative online platform, Groover connects artists who want to promote their music with the best curators, radio stations, and labels seeking emerging talents. On Groover, artists can send their music directly to a selection of blogs, radios, playlist curators, record labels and pros of their choice, get guaranteed feedback, and coverage!

Thanks to Groover, more than 3,000 active music curators and pros have given more than 4 million pieces of feedback, 1 million+ shares (e.g. reviews, playlist adds) and 1,000+ signatures on record labels.

The Curators and Pros on Groover are passionate music enthusiasts carefully selected by the Groover team for their ability to discover and support talented new artists.

When approving applications to join the platform, we consider their level of influence (whether globally or within a niche), the quality of the content they create, the artists they support, and their editorial direction.

Today, curators and pros on Groover fall into three main categories, depending on what you're looking for. You'll get access to the full list once you've started your campaign and added details about your track. From there, you can refine your search using filters like music genres, curator types, and countries.

• Visibility: These include media outlets, blogs, radio stations and shows, playlisters, and YouTube channels. If they like your track, they’ll share it with their audience, helping you reach new listeners.
  

• Partners: This group includes record labels, bookers, managers, and publishers looking for promising new artists to work with. If you're hoping to build your team, these are the ones to connect with.
  

• Advice: These are industry professionals such as managers, coaches, and mentors, chosen for their ability to provide valuable feedback on your music, career, or overall project. If you're sending a demo or seeking detailed advice, they should be your go-to contacts.

All Groover curators and pros share a passion for discovering fresh talent. They’ve been carefully selected based on what they can offer artists. Each one is independent and specializes in different music genres.

Yes, Groover is a paid service. This is what allows us to secure the feedback you receive from the music curators and pros you've chosen, which is our #1 mission. 

Here's an overview of our fair and transparent pricing:

Grooviz are virtual credits on Groover. In order to send your track to the curators & pros of your choice on the Groover platform, you will need to purchase Grooviz.

• 1 Grooviz costs €1, all taxes included (~ $1.07 USD)
  

• Sending a track to 1 curator/pro will cost you 2 Grooviz. In rare cases, it will cost more (usually 4 or 6 Grooviz) to contact a curator/pro if they are one of our top curators.
  

• You can buy attractive packs (discounts of up to 24%!) to save money on your campaigns.