Bio and how they support artists
Roomers is an independent media platform based in Guadalajara, Mexico, dedicated to supporting and amplifying the emerging music scene. We focus on artists building from the ground up with authentic proposals, fresh sounds, and real storytelling. We’re drawn to projects that feel handmade, emotional, and powerful. We value identity over formulas and are passionate about connecting with artists who want more than just streams—they want to leave a mark.
Where we publish articles:On our official website: roomers.mx, and occasionally via Instagram, broadcast channels, TikTok, and our curated playlists.
How often we publish:We publish 4 to 8 editorial pieces per month, depending on the flow of new releases and artist collaborations.
Type/format of articles:
Written Q&A-style interviews (with a personal and creative focus)
Editorial spotlight features for new releases
Short-form recommendations and scene recaps (in a relaxed, youth-oriented tone)
Media reach and impact:
11.9K+ social media followers
Over 300K monthly account reach across platforms
5,500+ new users on our website in the past year, engaging with interviews, release coverage, and festival/concert articles
Primary audience in Mexico and Latin America (Argentina, Colombia, Chile), rooted in the independent music community
Recommending to larger outlets:We occasionally collaborate with partner outlets and festivals (e.g., FIM, Aqua Color Fest, Alzada). When we see strong potential in a project, we can connect artists with our wider network of labels, media, and curators for greater visibility.
Social platforms where we share music:
Instagram (@roomers.mx)
TikTok (@roomers.mx)
Instagram broadcast channel
Spotify playlist: HYPE MEXA
What social shares look like:
IG feed posts (visual + short review)
Reels with highlights or quick recaps
Stories with direct mentions and links
Playlist placement with featured design and visibility
Reach/impact of social media shares:
300K+ monthly reach across platforms
Average engagement per post: 5–15%
Strong connection with a young, music-forward audience in GDL, CDMX, Argentina, Colombia, and Chile
Genres, moods, and characteristics we look for:We’re into alt-indie, electronic (house, techno), underground urban, hyperpop, alt-R&B, and rock with a defined identity. We also appreciate weird but intentional sounds.
Preferred moods: nostalgic, nocturnal, emotional, rebellious, intimate, futuristic.
Restrictions/dislikes:We’re not interested in generic pop, songs with empty lyrics, or overly polished productions made just to fit trends. We avoid purely commercial reggaeton or repetitive trap without story.
Playlist/media project details:Our playlist HYPE MEXA is updated monthly and features the best of emerging Mexican talent. We also spotlight selected artists via stories, reels, and exclusive features. We've collaborated with events like FIM, Aqua Color Fest, and labels like Alzada, providing full editorial coverage and organic visibility.
Noteworthy achievements and what makes us different:
-Coverage of key independent festivals and events
-Editorial and on-site content creation at Tomorrowland Brazil 2024
-Youth-driven curation and voice (Gen Z-friendly tone)
Deep involvement in the Guadalajara local scene
Constantly evolving platform with strong artist-audience connection
5,500+ new website users in the past year alone
We don’t follow formulas—every artist we cover is chosen for their story, identity, and originality
Our closeness to the community and honest approach sets us apart from traditional media outlets
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