Paltoque emerged in mid-July 2013, when the project's initial founders, Julio Lovera and Dubraska Ordaz, driven by a need for information, decided to create a blog to publish the latest concerts in the Venezuelan rock scene.
Shortly after ...taking over the development of the website, Paltoque reinvented itself, becoming a website where the main publications were news about national bands (EPs, LPs, videos) and concerts in Caracas.
At that time, Jackie Gutiérrez joined the Paltoque team as publicist, contributing ideas such as publishing band biographies, optimizing social media, and expanding the project's reach to the state of Táchira.
Paltoque underwent a series of transformations at the end of 2013, including its website, logo, and published content. The changes in identity have always focused on music: guitars, guitar picks, and fonts that symbolize Pal’ Toque’s rebellious nature.
The first significant change for Pal’ Toque was the inclusion of professional photography on the website, with the arrival of Karina Freites, who has remained in charge ever since as the main photographer for the 2.0 media outlet, covering a large part of the cultural events broadcast in the city of Caracas.
The first steps in photography were taken by Karina Freites and Julio Lovera, working at the prestigious Union Rock Show Festival, held in Caracas, where the festival organizers supported Pal’ Toque’s entry into the urban rock scene. Many concerts have been covered and reviewed on the website.
By 2014, with just over 20,000 website visits, the beginning was tough for the scene, and for Pal’ Toque as well. Few events were held due to the country's situation and political tension, leading to a focus on reviews of albums, songs, videos, and news, always centered on the national scene. That year, Pal’ Toque expanded its team, adding Oriana Biar as a correspondent in the state of Carabobo. By the end of 2014, they had published more than 500 news items, reviews, interviews, and concert coverage.
In 2015, Pal’ Toque was invited to sponsor several major festivals in the country: Union Rock Show, Sibelius Fest, and Cultura Líquida, in addition to covering concerts in Venezuela's main cities. Pal’ Toque also covered one of Latin America's largest rock festivals in 2015: Rock al Parque, held annually in Bogotá, Colombia. This marked the first international festival where the website participated as press.
Promoting their new music, music videos, or any other material,
for which they would REQUIRE the following:
1 Vertical photograph of the artist/band
Photographs of the artist/band
Press Release
Song cover art
Linkin Park
Korn
Paramore
Hayley Williams
Twenty One Pilots
Viniloversus
La Vida Bohème
