Genres
- Alternative rock
- Commercial/Mainstream
- Dance pop
- Dream pop
- Electropop
- Hyperpop
- Indie rock
- New wave
- R&B
- Soul
Genres they’re also open to receiving
- Afrobeat/Afropop
- Classical music
- Dancehall
- Film music
- Hip-hop
- UK Garage/Bassline
Main
- Give artists constructive advice
Others
- Recommend to team/network
They want to receive music similar to…
Griff
RAYE
SZA
Arlo Parks
- See all +16
Attributes they love
- BIPOC artist
- Early project
- On stage experience
- International potential
- Queer artist
- Strong social media presence
- Unsigned artist
- Upcoming project
They don't want to receive...
- Death/Thrash
- Grime
- Hardcore
- Melodic metal
- Metal/Heavy metal
- Noise
I’m a senior music exec with 10+ years leading artist, label, and DSP partnerships across Europe and globally. I previously was a music lead at Spotify - working directly with major and independent artists on release campaigns, editorial strategy, and platform growth - and I now lead music streaming strategy at TikTok. Across my career I’ve worked on multiple award-nominated and award-winning campaigns, have supported different levels of artists (from emerging to global superstars), large-scale global rollouts, and major DSP editorial moments. I’ve collaborated with every major streaming service, from Spotify to Apple Music, Amazon Music, Deezer, and YouTube. On Groover, I offer artists: • high-level feedback on DSP pitching & playlist readiness • guidance on release planning & campaign structure • narrative, branding & positioning insight • TikTok hooks and best practices • an A&R-style view on artistic direction, songwriting strength & long-term potential What I’m looking for: Pop, alt-pop, electronic, dance, indie, R&B, singer-songwriter, and globally influenced emerging styles. I’m drawn to distinct voices, strong hooks, emotional depth, bold production, and artists with a clear creative world. What I don’t take: metal, hard rock, parody tracks, or AI-generated vocals. If you want strategic, industry-level insight from someone who has worked directly with some of the biggest artists, labels, and DSP teams in the world, I’d love to hear your music.
