Andrew Poitras (Head of Artist Relations)

New

Mentor · United States

About

Bio and how they support artists

Andrew Poitras is a music executive and entrepreneur focused on building tools that uplift emerging talent. In his current role, he is Head of Artist Relations at The Beam, a chart system that tracks developing artists and the fervor of their fans across all six major genres recognized by major labels: Pop, Rock, Electronic, Country, Hip Hop, and Latin genres. With a background in lifestyle advertising and the live music space, Andrew’s past milestones include launching successful tour merch and e-commerce operations for Grammy-winning artists, like Tom Morello, curating music talent for branded activations alongside Jägermeister, SPIN Magazine, VICE, and Noisey, and producing digital festival coverage of Coachella for Fuse TV in partnership with Doritos. He believes the future of the music industry depends on more equitable systems and bigger paychecks for artists. Artists and clients Andrew has worked with include: Post Malone, Jazmine Sullivan, Tom Morello, Benny The Butcher, Comeback Kid, Sheck Wes, et al

https://www.linkedin.com/in/andrewpoitras/

They want to receive...

Genres

Alternative rock

Commercial / Mainstream

Country music

Hip-hop

House music

Latin music

Pop rock

Rap in English

R&B

Techno
Moods

Authentic

Catchy

Unique

Mainstream

Original

Underground

Captivating
Attributes

Professional production

Sync-friendly

Available on Spotify

Early project

They are also open to receiving...

Genres

Hardcore

Indie folk

International pop

International rap

Metal / Heavy metal
Attributes

AI Music

International potential

Strong social media presence

Supported artist

They don't want to receive...

Genres

Canzone Italiana

Children's music

German song

Nouvelle scene

Chanson Française/Variété
Attribute

Radio edit

Not sure which genre(s) suits your music style? Check out our genres cheatsheet!

They want to receive music similar to…

Services

• Career Strategy & Development General guidance on long-term planning, goal-setting, and navigating the evolving music industry landscape. • Technology & Tool Consultation Personalized strategies for leveraging new platforms and technology that help artists grow their audience, complete important tasks faster, and earn more money. • Release Planning & Rollouts Strategic support around music release cycles, fan engagement, timing, and marketing tactics to build momentum and visibility. • Merchandise Sourcing, Planning, & Management Turnkey support for launching and scaling artist merch—from design and manufacturing to tour logistics, eCommerce, and fulfillment—based on proven systems used with Grammy-winning artists. • Brand & Audience Positioning Defining and refining the artist’s voice, image, and story to resonate with target audiences and industry gatekeepers. • Marketing & Fan Growth Tactics Data-driven and creative ideas for growing an audience online and offline—without compromising authenticity. • Partnership & Brand Collaboration Readiness Coaching on how to become more appealing to brands, sync licensing teams, and media partners seeking emerging talent. • Networking, Introductions, & Social Proof When we work together, my network extends to you.