Harley Jennette (New New Festival)

Bio and how they support artists

Harley is the organizer of @newnewfest , Dallas’ Music Discovery Event, which showcases 100+ artists from 10+ countries over two weeks in March surrounding Austin’ SXSW. The festival has become Dallas’ largest indie music event, and is a key opportunity for international and national touring acts to play another market while in Texas. The fest includes a one-day conference providing artist development and discussing important topics. Additionally, through Double Booking Co, he arranges bookings for hundreds of musicians at local venues annually. Previously, he has worked for a decade in the music industry wearing many hats -- professional playlist creator, festival talent buyer, A&R / talent scout, and journalist. Music critique, booking strategy (especially industry showcases), marketing strategy, release strategy,

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