17th and 4th

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17th and 4th is a curatorial brand focused on the intersections of hip hop with other genres. The flagship playlists are SOUL HOP 2025, highlighting underground rap with emotional depth, neo-soul and alt-R&B influences, and IndieHop, which explores where hip hop meets indie rock and alternative sounds. Every submission is reviewed with care, with thoughtful feedback rooted in experience across music, marketing, and production. Artists who fit the vibe receive playlist support along with feedback designed to help them grow.

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