Sarah Martinico started her professional career at BMG supporting over 2 million songs in catalogue marketing, research and partnerships for clients such as Quincy Jones, Johnny Cash, Def Leppard, Aerosmith, Strictly Rhythm, Primary Wave an...d many more. While her time at BMG, she founded and created the first-ever royalty- bearing stems for sale from a major publisher's catalogue via Avid Pro Tools which was featured in Billboard, DJ magazine, etc. She went on to work for Native Instruments' Sounds team where she worked directly with a-list clients such as Redwine (Gaga, Chris brown), Huey Dunbar (dlg), DJ Nelson, Bob Robinson (Tim & Bob), Albert Menendez (Shakira, Nathy Peluso, Black Eyed Peas) and numerous others to develop sound packages for Native's gear and to support worldwide marketing campaigns.
Sarah founded her consulting company in 2020 and has worked for numerous Grammy-winning producers, songwriters and artists from the pop, urban, r&b, electronic and latin worlds in marketing, branding, partnerships, catalogue management, project management and consulting. She has also work for music tech, audio companies, nft/metaverse companies, music lifestyle events, record labels, events, sports teams and non-profits.
Sarah is a graduate and scholarship recipient of Berklee College of Music and with a Bachelors in Music Production and Engineering. She is also a songwriter, audio editor and guitarist.
Feedback on music production, branding, sync placements, marketing, Spotify playlists, branding, brand partnerships. Placements for brand partnerships and marketing strategies for artists
Bruno Mars
Anthony Hamilton
Aerosmith
Velvet Revolver
Bob Marley & The Wailers
Lee "Scratch" Perry
Lizzo
Ray LaMontagne
Justin Bieber
